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ENVIRONMENT & SUSTAINABILITY
The Future is Sustainable
Obeetee - Sustainability
Our carpets last generation & our practices ensure that the environment does too.
Energy and resource efficiency, reducing carbon footprint, and traceable sourcing of our raw materials are a part of our production cycle.

 

1

Water conservation
Through water conservation initiatives, we have reduced consumption by 90%.
Obeetee - Water conservation

01

Typically, washing a carpet uses 30 buckets per square yard. To aid our conservation efforts, we wash our tufted collections with a low concentration of detergent and less water.

Obeetee - Water conservation

02

We treat all residual water using our onsite effluent treatment* and wastewater recycling facility. We use this clean water for irrigating the fields around the factory.

Obeetee - Water conservation

03

We reuse heated water for dyeing the yarns

 
*EFFLUENT TREATMENT process
  1. Channeling

    Water used to dye and wash carpets is directed to the water effluent treatment plant through planned drainage systems.

  2. Primary Treatment
  3. Secondary Treatment
  4. Tertiary Treatment

2

Sustainable Manufacturing
Obeetee - Sustainable Manufacturing

01

Solar power panels at our main factory meet 30% of our energy requirement. This equates to approximately 1807790 lbs of CO2 emissions and a saving of approximately 37,666 trees per year.

Obeetee - Sustainable Manufacturing

02

At our dye plant, we use locally sourced rice husks instead of coal to generate steam. This has reduced our carbon footprint by approximately 74,000 trees per year.

Obeetee - Sustainable Manufacturing

03

We recycle plastic bottles to make PET yarns. These yarns are durable, resilient to changes in weather, and have a better colour fastness, making it a suitable material to make carpets for outdoor use.
On average, we use 5,40,000 bottles to produce 6000 kg of PET yarn per month.

Obeetee - Sustainable Manufacturing

04

Reducing the number of steps in our manufacturing process, and keeping the raw materials close to its natural form, helps in minimising waste.

Obeetee - Sustainable Manufacturing

05

We use natural hand-spun wool, undyed hand-spun linen, BCI cotton, organic cotton, recycled cotton, hemp, and jute.

Obeetee - Sustainable Manufacturing

06

As part of our design process, we are using dyes derived from natural sources, such as indigo for blue, saffron for yellow, walnut shells for brown. We’ve also incorporated azo-free dyes for some collections.

 

Obeetee - A BIT ABOUT OUR WOOL
A BIT ABOUT OUR WOOL

Obeetee uses RWS certified wool to ensure that the material is responsibly and ethically sourced.

The ‘Responsible Wool Standard’ is a voluntary global standard that addresses the well-being of sheep, land management practices, and traceability of wool, which inherently impacts the welfare of the planet. Wool is biodegradable, recyclable, durable, and ages beautifully.

 

Sustainable carpets
made with design
& intent.

SHOP OUR CARPETS

ENVIRONMENT & SUSTAINABILITY

The Future is Sustainable

Our carpets last generations & our practices ensure that the environment does too.


Energy and resource efficiency, reducing carbon footprint, and traceable sourcing of our raw materials are a part of our production cycle.

ENVIRONMENT & SUSTAINABILITY

The Future is Sustainable

Our carpets last generations & our practices ensure that the environment does too.


Energy and resource efficiency, reducing carbon footprint, and traceable sourcing of our raw materials are a part of our production cycle.

1

Water conservation
Through water conservation initiatives, we have reduced consumption by 90%.

1

Water conservation
Through water conservation initiatives, we have reduced consumption by 90%.
Obeetee - Water conservation

01

Typically, washing a carpet uses 30 buckets per square yard. To aid our conservation efforts, we wash our tufted collections with a low concentration of detergent and less water.

Obeetee - Water conservation

02

We treat all residual water using our onsite effluent treatment* and wastewater recycling facility. We use this clean water for irrigating the fields around the factory.

Obeetee - Water conservation

03

We reuse heated water for dyeing the yarns

STEPS IN EFFLUENT TREATMENT

STEPS IN EFFLUENT TREATMENT

Water used to dye and wash carpets is directed to the water effluent treatment plant through planned drainage systems.

Water used to dye and wash carpets is directed to the water effluent treatment plant through planned drainage systems.

Water is treated with alum and lime to clean the effluents.

Water is treated with alum and lime to clean the effluents.

The water is then treated with live bacteria that is cultivated in-house to clear the water of any organic waste.

The water is then treated with live bacteria that is cultivated in-house to clear the water of any organic waste.

After going through the biological treatment, the water is filtered through the sand and carbon filters. The water is then released outside and is fit for irrigation.

After going through the biological treatment, the water is filtered through the sand and carbon filters. The water is then released outside and is fit for irrigation.

 

2

Sustainable Manufacturing

2

Sustainable
Manufacturing
Obeetee - Sustainable Manufacturing

01

Solar power panels at our main factory meet 30% of our energy requirement. This equates to approximately 1807790 lbs of CO2 emissions and a saving of approximately 37,666 trees per year.

Obeetee - Sustainable Manufacturing

02

At our dye plant, we use locally sourced rice husks instead of coal to generate steam. This has reduced our carbon footprint by approximately 74,000 trees per year.

Obeetee - Sustainable Manufacturing

03

We recycle plastic bottles to make PET yarns. These yarns are durable, resilient to changes in weather, and have a better colour fastness, making it a suitable material to make carpets for outdoor use.
On average, we use 5,40,000 bottles to produce 6000 kg of PET yarn per month.

Obeetee - Sustainable Manufacturing

04

Reducing the number of steps in our manufacturing process, and keeping the raw materials close to its natural form, helps in minimising waste.

Obeetee - Sustainable Manufacturing

05

We use natural hand-spun wool, undyed hand-spun linen, BCI cotton, organic cotton, recycled cotton, hemp, and jute.

Obeetee - Sustainable Manufacturing

06

As part of our design process, we are using dyes derived from natural sources, such as indigo for blue, saffron for yellow, walnut shells for brown. We’ve also incorporated azo-free dyes for some collections.

 

Obeetee - A BIT ABOUT OUR WOOL Obeetee - A BIT ABOUT OUR WOOL
 
A BIT ABOUT OUR WOOL

Obeetee uses RWS certified wool to ensure that the material is responsibly and ethically sourced.

The ‘Responsible Wool Standard’ is a voluntary global standard that addresses the well-being of sheep, land management practices, and traceability of wool, which inherently impacts the welfare of the planet. Wool is biodegradable, recyclable, durable, and ages beautifully.

 

 

Sustainable carpets
made with design
& intent.