The OBEETEE Legacy

The OBEETEE Legacy
  

From the corridors of royalty to haute couture boudoirs, Obeetee’s is an illustrious legacy that is far from being confined to the glories of its past – the future for us, is always the only way forward.

“Carpets are works of art. Weaving them is one of the ancient crafts for which India is so rightly famous and carpet manufacturing put money where it’s most needed - into the villages of India,” commented Sir Mark Tully, former Bureau Chief, BBC, New Delhi in his narration of the documentary, Rugs for Life, that traces Obeetee’s history & efforts in innovation & development. And this is precisely the cornerstone of Obeetee’s legacy.

Shortly after World War 1, three British gentlemen named FH Oakley, FH Bowden & JAL Taylor gathered the finest local craftsmen in Mirzapur under the banner, Obeetee. From this town, renowned for its spectacular carpets, deep in the heartland of India, they took the artistry of Indian rug-making to the rest of the world.

In doing so, Obeetee grew to be the largest manufacturer of rugs from India & in turn became the most reliable source of income for over 20,000 highly-skilled weavers. With many of them fifth & sixth generation weavers working from their own looms or homes, our structure ensures that their agrarian roots are not neglected. Not required to choose one over the other, our weavers are in a unique position to reap the benefits of both their skill and their fertile lands. Earning enough to keep from leaving their villages, the nuances of carpet-weaving continue to be passed down to the next generation that looks to the future with weaving on their minds.

Inside OBEETEE

From our design studios to the factory floor.

  

The foundation for our O’Ganj factory was laid in 1936 in Mirzapur. Just like the tapestry of a carpet, Obeetee is integrated vertically. From our factory, wools are dyed & carpets conceived to be sent out replete with their nakshas – master plans. They return here to be finished, carved & tested before being shipped to some of the biggest décor brands in the world.

Our inspired design department, that is the backbone of our rug-creation process, have an intimate understanding of the weaving medium and a passionate knowledge of contemporary art and design. Combining fresh perspectives on traditional crafts with state-of-the-art design technology, they push the boundaries of colour, texture and pattern to make authentic designs & visual masterpieces accessible to the rest of the world. In the past, nakshas were created by hand. Today, they are rendered using CAD systems that enable our designers to function 24-hours a day – sharing samples in real-time with clients world-wide.

  
   OBEETEE
   OBEETEE
OBEETEE
  

Our In-House Facilities For Design & manufacturing Are Unmatched By Any Other rug-Maker In India. Industry.

We boast of an advanced dyeing plant and a colour bank that holds over 4,000 colour-fast shades of wool. A dedicated workforce caters to every step of the production process, while prudent technicians in our laboratories ensure that everything from the wool to the silk used in our rugs pass stringent tests of quality. At the touch of a key, each carpet’s digital fingerprint is revealed, tracking its loom owner (along with details of his family), design, depot & buyer. Every carpet that leaves our factory is thus a product of meticulous craftsmanship & excellence.

  
  
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